Small Business Consulting

Business

https://en.wikipedia.org/wiki/Business

https://en.wikipedia.org/wiki/Small_business

https://en.wikipedia.org/wiki/Enterprise

Solving

Solving a:

• need

• challenge

• problem

• gap

• remaining piece

Books

• The Personal MBA: Master The Art of Business

  https://personalmba.com/

  https://personalmba.com/best-business-books

• https://www.quora.com/What-books-should-entrepreneurs-read

• https://en.wikipedia.org/wiki/The_Five_Dysfunctions_of_a_Team

• https://en.wikipedia.org/wiki/Getting_Things_Done

See also:

• Art & Design > Screenwriting, Web Production, Web Distribution

• Education Technology > Publishing

• Team Building

Strategy

https://en.wikipedia.org/wiki/Strategy

https://en.wikipedia.org/wiki/Goal

https://en.wikipedia.org/wiki/Strategic_planning

https://en.wikipedia.org/wiki/Strategic_thinking

https://en.wikipedia.org/wiki/Strategic_management

https://en.wikipedia.org/wiki/Management_by_objectives

https://en.wikipedia.org/wiki/Tactic_(method)

https://en.wikipedia.org/wiki/Business_process

Business Modeling

https://en.wikipedia.org/wiki/Business_model

https://en.wikipedia.org/wiki/Cash_flow

https://en.wikipedia.org/wiki/Risk

• Business Model examples: https://gist.github.com/ndarville/4295324

• https://en.wikipedia.org/wiki/List_of_the_largest_software_companies

• https://en.wikipedia.org/wiki/Business_models_for_open-source_software

ROI

https://en.wikipedia.org/wiki/Return_on_investment

How do we justify this expense in terms of Return on Investment?

How do we quantify organic / word-of-mouth marketing?

In terms of sales, what’s a reasonable performance goal?

In terms of market share, what’s a reasonable performance goal?

Are there benchmarks for how / what competitors are doing in this space?

What are our desired outcomes from this experiment?

What do we want to happen when our message reaches people?

See: Information Systems > ROI

Business Plans

https://en.wikipedia.org/wiki/Business_plan

• https://en.wikipedia.org/wiki/Business_plan#Presentation

  • List of business plan sections

• https://www.sba.gov/writing-business-plan

• https://en.wikipedia.org/wiki/Open_business#Main_ideas

• MATT: Milestones, Assumptions, Tests, Tasks

  • A far simpler approach to planning a business venture

“How to make your business plan stand out?”

• Data (see: Data Science)

• Projections: Pessimistic, Realistic, Optimistic

• Version Number: (see http://semver.org)

• Collaborative Document: (it will change)

  • Wiki

  • Live Doc

  • Publish to HTML and PDF:

    • https://github.com/westurner/wiki/blob/master/Makefile (Make, Sphinx)

    • https://westurner.github.io/pages/resume (ReStructuredText)

Marketing

https://en.wikipedia.org/wiki/Marketing

https://en.wikipedia.org/wiki/Marketing_plan

https://en.wikipedia.org/wiki/Online_marketing

Relationships

https://en.wikipedia.org/wiki/Customer_relationship_management

https://en.wikipedia.org/wiki/Business_relationship_management

https://en.wikipedia.org/wiki/Enterprise_relationship_management

https://en.wikipedia.org/wiki/Interpersonal_relationship

https://en.wikipedia.org/wiki/Tuckman’s_stages_of_group_development

Interactions: Cold, Warm, and Hot

See: Information Systems > Customer Relationship Management (CRM)

See: Team Building

Marketing Mix

https://en.wikipedia.org/wiki/Marketing_mix

The Four Ps

https://en.wikipedia.org/wiki/Marketing_mix#McCarthy.27s_four_Ps

• Product

• Price

• Promotion

• Place

Sales

https://en.wikipedia.org/wiki/Sales

https://en.wikipedia.org/wiki/Sales_process_engineering

https://en.wikipedia.org/wiki/Profit-based_sales_targets

See: Information Systems > Sales

See: Information Systems > CRM

Metrics

https://en.wikipedia.org/wiki/Performance_metric

https://en.wikipedia.org/wiki/Performance_indicator

https://en.wikipedia.org/wiki/Critical_success_factor

See: Data Science

Conversion

https://en.wikipedia.org/wiki/Conversion_marketing

• https://en.wikipedia.org/wiki/Conversion_marketing#Conversion_rate

• https://en.wikipedia.org/wiki/Conversion_marketing#Common_Conversion_Marketing_Services

https://en.wikipedia.org/wiki/Conversion_rate_optimization

• https://en.wikipedia.org/wiki/Conversion_funnel

• https://en.wikipedia.org/wiki/Purchase_funnel

Web Analytics

https://en.wikipedia.org/wiki/Web_analytics

• https://en.wikipedia.org/wiki/Impression_(online_media)

• https://en.wikipedia.org/wiki/Conversion_marketing#Conversion_rate

• Total Time Reading (TTR)

• [ ] Get Analytics tracking id(s)

• [ ] Add Analytics JS to page

• [ ] Configure factors variables conditions

Brand

https://en.wikipedia.org/wiki/Brand

• https://en.wikipedia.org/wiki/Brand#Branding_strategies

Concept

• Audience

  • Who are you trying to reach?

• Actions

  • What do you want them to do?

• Emotions

  • How do you want them to feel?

Copy

https://en.wikipedia.org/wiki/Copy_(written)

https://en.wikipedia.org/wiki/Copywriting

https://en.wikipedia.org/wiki/Copy_editing

https://en.wikipedia.org/wiki/Proofreading

https://en.wikipedia.org/wiki/Copy_testing

• Keywords and phrases

• Concept

See also: Art & Design > Screenwriting

Graphic Design

https://en.wikipedia.org/wiki/Graphic_design

See: Art & Design > Graphic Design

Color Scheme

https://en.wikipedia.org/wiki/Color_scheme

• https://en.wikipedia.org/wiki/Color_chart

• Web: https://en.wikipedia.org/wiki/Web_colors

  • [ ] Style guide: What are our current Brand hexadecimal color codes?

• Print, Manufacturing: https://en.wikipedia.org/wiki/Pantone

Types

https://en.wikipedia.org/wiki/Typeface#Style_of_typefaces

https://en.wikipedia.org/wiki/Web_typography

http://www.google.com/fonts

• Web-compatible font names: serif, sans-serif, monospace

Logo

https://en.wikipedia.org/wiki/Logo#Internet-compatible_logos

Logo

Graphic image

Logotype

Stylized business name

Wordmark

See: logotype

Favicon

https://en.wikipedia.org/wiki/Favicon

• SVG -> ICO, PNG

• [ ] PNG: 16x16, 32x32, 64x64, 128x128, 256x256, 512x512

• [ ] Apple Touch: 57x57, 72x72, 114x114, 144x144

• Transparent backgrounds work well

Social Media Images

Facebook

• Profile: 160x160

• Profile: 50x50

• Cover: 1702x630 (resized to 851x315)

Twitter

• Profile: 500x500 (max.)

• Profile: 73x73

• Profile: 48x48

• Profile: 24x24

• Header: 1252x626 (min. visible: 520x260)

LinkedIn

• Cover: 646x220

• Standard Logo: 100x60

• Square Logo: 50x50

• Careers Cover: 974x238

• Product Image: 100x80

• Profile: 450x450

• Profile: 200x200

• Profile: 65x65

YouTube

• Channel Icon: 800x800

• Channel Icon: 90x90

• Channel Art (TV): 2120x1192

• Channel Art (desktop): 1060x175

• Channel Art (tablet): 768x175

• Channel Art (mobile): 640x175

Google+

• Profile: 250x250

• Cover: 2120x1192

Pinterest

• Profile: 600x600

• Profile: 165x165

Sources:

• Chrome DevTools (Inspect Element)

• http://www.prosar.com/inbound_marketing_blog/bid/181457/Cheat-Sheet-Image-Sizes-for-Twitter-Facebook-Pinterest-Google-LinkedIn

• http://thefinancialbrand.com/30777/facebook-twitter-youtube-linkedin-profile-image-sizes/

• http://help.linkedin.com/app/answers/detail/a_id/32617

Photography Checklist

• [ ] Photography Guidelines

  • [ ] Lighting: Event Time of day, sources, colors, shine

  • [ ] Perspective: Closeups, Angles

  • [ ] Balance: exposure, color balance, contrast, brightness, gamma filters

  • [ ] Location: Building, Storefront, Hallway

  • [ ] People: Stock photos, smiles, grimaces (“what’s (s)he saying?”)

  • [ ] Things: Products, Services, Outcomes

• [ ] Source Rights

• [ ] Offsite Backups (CD/DVD, USB Drive)

• [ ] Photo Gallery; Hosting

  • [ ] Thumbnails

  • [ ] Next/Previous

  • [ ] Multitouch Zoom (“pinch to zoom”)

  • [ ] Album Browser

  • [ ] Carousel API

Layout Graphics

See: Web Development > Web Design > Web Layout

• [ ] Acquire Web Content from Photographer, Logo Designer, Web Developer/Maintainer

  • SVG vector images are often more rescalable and reusable

  • Which font is the / best matches the wordmark?

• Legacy websites tend to have embedded image layouts (because style)

  • [ ] Contact Original Designer / Copyright Owner

  • [ ] Crop images (e.g. Logo, wordmark) from image layout

  • [ ] Match Types and Color Scheme

Social Media

https://en.wikipedia.org/wiki/Social_media

https://en.wikipedia.org/wiki/Social_technology

https://en.wikipedia.org/wiki/Social_networking_service

https://en.wikipedia.org/wiki/List_of_social_networking_websites

“I want to favorite/like/share/upvote this but it’s not I can’t just copy the URL I want to click”

Twitter

Wikipedia: https://en.wikipedia.org/wiki/Twitter

Homepage: https://twitter.com

Homepage: https://twttr.com

Source: https://github.com/twitter

Twitter: https://twitter.com/twitter

Twitter: https://twitter.com/gov

Twitter: https://twitter.com/TwitterIR

Twitter: https://twitter.com/TwitterSmallBiz

Twitter: https://twitter.com/support

Twitter: https://twitter.com/TwitterDev

Twitter: https://twitter.com/TwitterEng

Twitter: https://twitter.com/TwitterAPI

Twitter: https://twitter.com/TwitterOSS

Twitter: https://twitter.com/TwitterData

Twitter: https://twitter.com/design

Twitter: https://twitter.com/TwitterMedia

Twitter: https://twitter.com/TwitterStage

Twitter: https://twitter.com/TwitterMusic

Twitter: https://twitter.com/TwitterMovies

Twitter: https://twitter.com/TwitterSports

Twitter: https://twitter.com/TwitterFood

Twitter: https://twitter.com/TwitterBooks

Twitter: https://twitter.com/Nonprofits

Twitter: https://twitter.com/TwitterAds

Twitter: https://twitter.com/TwitterForNews

Twitter: https://twitter.com/TwitterMoments

Docs: https://support.twitter.com/

Docs: https://dev.twitter.com/

Docs: https://dev.twitter.com/cards/overview

• [ ] Are you tweetable?

  [ ] Can I (send you a) tweet you sometime?

  [ ] What’s your Twitter [(optional) username / handle / URL]?

• When you add @username (with the @ at symbol, the username is then linked and added to a notification list.

  Tweets that start with @username show in the “Tweets & replies” Twitter User Profile view.

  Tweets that start with .@username show in the “Tweets” Twitter User Profile view; may be linked replies; and still do send a notification to @username and any other @-addressed Tweeters.

• When you add #example (with the # hashtag symbol) before a word – like in IRC clients and old BBS systems – the hashtag becomes a link to a current search for other tweets containing that hashtag and/or similar terms (after the 140 character limit).

  (e.g. regex #\w+), except for Unicode; and Right-To-Left languages.

  https://github.com/twitter/twitter-text-js

• [ ] #webdev: * HTML templates: Add Twitter cards RDFa attributes and vocabulary markup

• [ ] Support: Can we enqueue these for followup?

  • Zapier: Twitter <–> <API>

    • https://zapier.com/zapbook/twitter/

    • New tweet <-> New sheet row

    • New tweet -> New support ticket / issue / case

    • New tweet <-> New webchat (e.g. Slack, Gitter,) message

    • {…}

Zapier

Homepage: https://zapier.com/

Source: https://github.com/zapier

Twitter: https://twitter.com/zapier

Twitter: https://twitter.com/zapierstatus

Docs: https://zapier.com/zapbook/

Docs: https://zapier.com/zapbook/use-cases/

Docs: https://zapier.com/status/

Docs: https://zapier.com/help/

Docs: https://zapier.com/developer/

Docs: https://zapier.com/developer/documentation/v2/

Docs: https://zapier.com/developer/documentation/v2/scripting/

Docs: https://zapier.com/developer/documentation/v2/reference/

Docs: https://zapier.com/engineering/

Docs: https://zapier.com/learn/the-ultimate-guide-to-remote-working/

Zapier (z’API-er, ~”happier”) is a software-development-free SaaS web service for integrating 600+ great web APIS through Zaps: triggers (when this) and actions (do this).

• Users can find and select Zaps from the Zapbook (App Directory).

• Users can CRUD (create, read, update (edit), delete) Zaps.

• Zaps run in worker instances with free and paid time and memory limits.

• Users can review Zap logs and data.

See also:

• Given-When-Then

IFTTT

Homepage: https://ifttt.com/

Src: https://github.com/ifttt

See also:

• Given-When-Then

OpenGraph

Wikipedia: https://en.wikipedia.org/wiki/Facebook_Platform#Open_Graph_protocol

Homepage: http://ogp.me/

OpenGraph is an RDFa standard for structured data.

• When you share a link, Facebook reads the OpenGraph RDFa tags from the linked HTML for e.g. name, description, image.

See:

• Web Development Checklist

• Knowledge Engineering > Linked Data

• Schema.org – https://schema.org/Thing

Location Based Services

https://en.wikipedia.org/wiki/Location-based_service

• https://en.wikipedia.org/wiki/Location-based_service#Location_Based_Marketing_Best_Practices

• Google Maps

  • [ ] Directions Link

  • [ ] Static Map / Directions Images

    https://developers.google.com/maps/documentation/imageapis/

    • Map Image

    • Street View Image

  • [ ] Maps Widget

    https://developers.google.com/maps/documentation/embed/start

  • [ ] Check the directions

    https://www.google.com/mapmaker/

  • [ ] “Get your business on Google”

    • https://www.google.com/business/

• Bing Maps

  • [ ] Directions Link

  • [ ] Static Map / Directions Images

    https://www.bing.com/maps/embed/Customize.aspx

    • Map Image

  • [ ] Maps Widget

    https://www.bing.com/maps/embed/Customize.aspx

  • [ ] Check the directions

    https://www.bing.com/maps/ > “Feedback”

  • [ ] “Add your business to Bing in 3 easy steps”

    • https://www.bingplaces.com/

• Facebook

  • [ ] Check in to the page with location services on

  • [ ] Check in to the page with location services off

• Foursquare

  • [ ] Badge into the mayorship

Restaurant

• Web Content

  • Photography Checklist: Foodie photos are normally close-ups at an angle

    • Top-down / bird’s eye photos are not as appealing

• Online Reviews

  • http://schema.org/review

  • UrbanSpoon

    • Photos

  • Yelp

    • Photos

  • Zagat

Voice Searches to Test

• [ ] “Directions to ________ [in <city>, <state>]”

  • Schema.org: https://schema.org/location

• [ ] “What time does _____ open/close?”

  • Schema.org: https://schema.org/openingHours

• [ ] “Where can I find _____ in <city>, <state>?”

See: Web Development Checklist