.. index:: Small Business Consulting .. _small business consulting: Small Business Consulting ========================= .. index:: Business .. _business: Business ---------- https://en.wikipedia.org/wiki/Business https://en.wikipedia.org/wiki/Small_business https://en.wikipedia.org/wiki/Enterprise .. index:: Solving .. _solving: Solving ~~~~~~~~~ Solving a: * need * challenge * problem * gap * remaining piece .. index:: Business Books .. _business books: Books ~~~~~~ * The Personal MBA: Master The Art of Business | https://personalmba.com/ | https://personalmba.com/best-business-books * https://www.quora.com/What-books-should-entrepreneurs-read * https://en.wikipedia.org/wiki/The_Five_Dysfunctions_of_a_Team * https://en.wikipedia.org/wiki/Getting_Things_Done See also: * :ref:`Art & Design ` > :ref:`Screenwriting`, :ref:`Web Production`, :ref:`Web Distribution` * :ref:`Education Technology` > :ref:`Publishing` * :ref:`Team Building` .. index:: Strategy (Business) .. index:: Business Strategy .. _business strategy: Strategy ----------- https://en.wikipedia.org/wiki/Strategy https://en.wikipedia.org/wiki/Goal https://en.wikipedia.org/wiki/Strategic_planning https://en.wikipedia.org/wiki/Strategic_thinking https://en.wikipedia.org/wiki/Strategic_management https://en.wikipedia.org/wiki/Management_by_objectives ``_ https://en.wikipedia.org/wiki/Business_process .. index:: Business Modeling .. _business modeling: Business Modeling -------------------- https://en.wikipedia.org/wiki/Business_model https://en.wikipedia.org/wiki/Cash_flow https://en.wikipedia.org/wiki/Risk * Business Model examples: https://gist.github.com/ndarville/4295324 * https://en.wikipedia.org/wiki/List_of_the_largest_software_companies * https://en.wikipedia.org/wiki/Business_models_for_open-source_software .. index:: ROI .. index:: Business ROI .. _business roi: ROI ~~~~ https://en.wikipedia.org/wiki/Return_on_investment How do we justify this expense in terms of Return on Investment? How do we quantify organic / word-of-mouth marketing? In terms of sales, what's a reasonable performance goal? In terms of market share, what's a reasonable performance goal? Are there benchmarks for how / what competitors are doing in this space? What are our desired outcomes from this experiment? What do we want to happen when our message reaches people? See: :ref:`Information Systems > ROI ` .. index:: Business Plans .. _business plans: Business Plans --------------- https://en.wikipedia.org/wiki/Business_plan * https://en.wikipedia.org/wiki/Business_plan#Presentation * List of business plan sections * https://www.sba.gov/writing-business-plan * https://en.wikipedia.org/wiki/Open_business#Main_ideas * MATT: Milestones, Assumptions, Tests, Tasks * A far simpler approach to planning a business venture "How to make your business plan stand out?" * Data (see: :ref:`data science`) * Projections: Pessimistic, Realistic, Optimistic * Version Number: (see http://semver.org) * Collaborative Document: (it will change) * Wiki * Live Doc * Publish to HTML and PDF: * https://github.com/westurner/wiki/blob/master/Makefile (:ref:`Make`, :ref:`Sphinx`) * https://westurner.github.io/pages/resume (:ref:`ReStructuredText`) .. index:: Marketing .. _marketing: Marketing ---------- https://en.wikipedia.org/wiki/Marketing https://en.wikipedia.org/wiki/Marketing_plan https://en.wikipedia.org/wiki/Online_marketing .. index:: Business Relationships .. _business-relationships: Relationships ~~~~~~~~~~~~~~ https://en.wikipedia.org/wiki/Customer_relationship_management https://en.wikipedia.org/wiki/Business_relationship_management https://en.wikipedia.org/wiki/Enterprise_relationship_management https://en.wikipedia.org/wiki/Interpersonal_relationship ``__ Interactions: Cold, Warm, and Hot See: :ref:`Information Systems > Customer Relationship Management (CRM) ` See: :ref:`team building` .. index:: Marketing Mix .. _marketing-mix: Marketing Mix ~~~~~~~~~~~~~~~ https://en.wikipedia.org/wiki/Marketing_mix .. index:: The Four Ps .. _the-four-ps: The Four Ps ++++++++++++ https://en.wikipedia.org/wiki/Marketing_mix#McCarthy.27s_four_Ps * Product * Price * Promotion * Place .. index:: Sales .. _sales: Sales ~~~~~~ https://en.wikipedia.org/wiki/Sales https://en.wikipedia.org/wiki/Sales_process_engineering https://en.wikipedia.org/wiki/Profit-based_sales_targets See: :ref:`Information Systems > Sales ` See: :ref:`Information Systems > CRM ` .. index:: Metrics .. index:: Business Metrics .. _business-metrics: Metrics ~~~~~~~~ https://en.wikipedia.org/wiki/Performance_metric https://en.wikipedia.org/wiki/Performance_indicator https://en.wikipedia.org/wiki/Critical_success_factor See: :ref:`data science` .. index:: Conversion Marketing .. index:: Conversion .. _conversion: Conversion ++++++++++++ https://en.wikipedia.org/wiki/Conversion_marketing * https://en.wikipedia.org/wiki/Conversion_marketing#Conversion_rate * https://en.wikipedia.org/wiki/Conversion_marketing#Common_Conversion_Marketing_Services https://en.wikipedia.org/wiki/Conversion_rate_optimization * https://en.wikipedia.org/wiki/Conversion_funnel * https://en.wikipedia.org/wiki/Purchase_funnel .. index:: Web Analytics .. _web-analytics: Web Analytics ++++++++++++++ https://en.wikipedia.org/wiki/Web_analytics * ``__ * https://en.wikipedia.org/wiki/Conversion_marketing#Conversion_rate * Total Time Reading (TTR) * [ ] Get Analytics tracking id(s) * [ ] Add Analytics JS to page * [ ] Configure factors variables conditions .. index:: Branding .. index:: Brand .. _brand: Brand ~~~~~~~ https://en.wikipedia.org/wiki/Brand * https://en.wikipedia.org/wiki/Brand#Branding_strategies .. index:: Concept .. _concept: Concept ++++++++ * Audience * Who are you trying to reach? * Actions * What do you want them to do? * Emotions * How do you want them to feel? .. index:: Copy .. index:: Copy (marketing) .. _marketing-copy: Copy +++++ ``_ https://en.wikipedia.org/wiki/Copywriting https://en.wikipedia.org/wiki/Copy_editing https://en.wikipedia.org/wiki/Proofreading https://en.wikipedia.org/wiki/Copy_testing * Keywords and phrases * :ref:`Concept ` See also: :ref:`Art & Design > Screenwriting ` .. index:: Graphic Design .. _graphic-design: Graphic Design +++++++++++++++ https://en.wikipedia.org/wiki/Graphic_design See: :ref:`Art & Design > Graphic Design ` .. index:: Color Scheme .. _color scheme: Color Scheme ````````````` https://en.wikipedia.org/wiki/Color_scheme * https://en.wikipedia.org/wiki/Color_chart * Web: https://en.wikipedia.org/wiki/Web_colors * [ ] Style guide: What are our current :ref:`brand` hexadecimal color codes? * Print, Manufacturing: https://en.wikipedia.org/wiki/Pantone .. index:: Typeface .. index:: Typography .. index:: Fonts .. _types: Types ``````` https://en.wikipedia.org/wiki/Typeface#Style_of_typefaces https://en.wikipedia.org/wiki/Web_typography http://www.google.com/fonts * Web-compatible font names: ``serif``, ``sans-serif``, ``monospace`` .. index:: Logo (graphical) .. _logo: Logo ````` https://en.wikipedia.org/wiki/Logo#Internet-compatible_logos .. glossary:: Logo Graphic image Logotype Stylized business name Wordmark See: :term:`logotype` .. index:: Favicon .. _favicon: Favicon ```````` https://en.wikipedia.org/wiki/Favicon * :ref:`SVG` -> :ref:`ICO`, :ref:`PNG` * [ ] PNG: 16x16, 32x32, 64x64, 128x128, 256x256, 512x512 * [ ] Apple Touch: 57x57, 72x72, 114x114, 144x144 * Transparent backgrounds work well .. index:: Social Media Images .. _social media images: Social Media Images ```````````````````` Facebook * Profile: 160x160 * Profile: 50x50 * Cover: 1702x630 (resized to 851x315) Twitter * Profile: 500x500 (max.) * Profile: 73x73 * Profile: 48x48 * Profile: 24x24 * Header: 1252x626 (min. visible: 520x260) LinkedIn * Cover: 646x220 * Standard Logo: 100x60 * Square Logo: 50x50 * Careers Cover: 974x238 * Product Image: 100x80 * Profile: 450x450 * Profile: 200x200 * Profile: 65x65 YouTube * Channel Icon: 800x800 * Channel Icon: 90x90 * Channel Art (TV): 2120x1192 * Channel Art (desktop): 1060x175 * Channel Art (tablet): 768x175 * Channel Art (mobile): 640x175 Google+ * Profile: 250x250 * Cover: 2120x1192 Pinterest * Profile: 600x600 * Profile: 165x165 Sources: * :ref:`Chrome DevTools ` (Inspect Element) * http://www.prosar.com/inbound_marketing_blog/bid/181457/Cheat-Sheet-Image-Sizes-for-Twitter-Facebook-Pinterest-Google-LinkedIn * http://thefinancialbrand.com/30777/facebook-twitter-youtube-linkedin-profile-image-sizes/ * http://help.linkedin.com/app/answers/detail/a_id/32617 .. index:: Photography Checklist .. _photography checklist: Photography Checklist ``````````````````````` * [ ] :ref:`Photography` Guidelines + [ ] Lighting: Event Time of day, sources, colors, shine + [ ] Perspective: Closeups, Angles + [ ] Balance: exposure, color balance, contrast, brightness, gamma filters + [ ] Location: Building, Storefront, Hallway + [ ] People: Stock photos, smiles, grimaces ("what's (s)he saying?") + [ ] Things: Products, Services, Outcomes + [ ] Source Rights + [ ] Offsite Backups (CD/DVD, USB Drive) + [ ] Photo Gallery; Hosting + [ ] Thumbnails + [ ] Next/Previous + [ ] Multitouch Zoom ("pinch to zoom") + [ ] Album Browser + [ ] Carousel API .. index:: Web Layout Graphics .. index:: Layout Graphics .. _layout-graphics: Layout Graphics ```````````````` See: :ref:`Web Development > Web Design > Web Layout ` * [ ] Acquire :ref:`Web Content` from Photographer, Logo Designer, Web Developer/Maintainer * :ref:`SVG` vector images are often more rescalable and reusable * Which font is the / best matches the :term:`wordmark`? * Legacy websites tend to have embedded image layouts (because style) * [ ] Contact Original Designer / Copyright Owner * [ ] Crop images (e.g. :ref:`Logo`, :term:`wordmark`) from image layout * [ ] Match :ref:`Types` and :ref:`Color scheme` .. index:: Social Media .. _social-media: Social Media ~~~~~~~~~~~~~~ https://en.wikipedia.org/wiki/Social_media https://en.wikipedia.org/wiki/Social_technology https://en.wikipedia.org/wiki/Social_networking_service https://en.wikipedia.org/wiki/List_of_social_networking_websites "I want to favorite/like/share/upvote this but it's not I can't just copy the URL I want to click" .. index:: Twitter .. _twitter: Twitter +++++++++ | Wikipedia: https://en.wikipedia.org/wiki/Twitter | Homepage: https://twitter.com | Homepage: https://twttr.com | Source: https://github.com/twitter | Twitter: https://twitter.com/twitter | Twitter: https://twitter.com/gov | Twitter: https://twitter.com/TwitterIR | Twitter: https://twitter.com/TwitterSmallBiz | Twitter: https://twitter.com/support | Twitter: https://twitter.com/TwitterDev | Twitter: https://twitter.com/TwitterEng | Twitter: https://twitter.com/TwitterAPI | Twitter: https://twitter.com/TwitterOSS | Twitter: https://twitter.com/TwitterData | Twitter: https://twitter.com/design | Twitter: https://twitter.com/TwitterMedia | Twitter: https://twitter.com/TwitterStage | Twitter: https://twitter.com/TwitterMusic | Twitter: https://twitter.com/TwitterMovies | Twitter: https://twitter.com/TwitterSports | Twitter: https://twitter.com/TwitterFood | Twitter: https://twitter.com/TwitterBooks | Twitter: https://twitter.com/Nonprofits | Twitter: https://twitter.com/TwitterAds | Twitter: https://twitter.com/TwitterForNews | Twitter: https://twitter.com/TwitterMoments | Docs: https://support.twitter.com/ | Docs: https://dev.twitter.com/ | Docs: https://dev.twitter.com/cards/overview - [ ] Are you ``tweetable``? [ ] Can I (send you a) ``tweet`` you sometime? [ ] What's your Twitter [(optional) username / handle / :ref:`URL`]? - When you add ``@username`` (with the ``@`` *at* symbol, the username is then linked and added to a notification list. Tweets that start with ``@username`` show in the "Tweets & replies" Twitter User Profile view. Tweets that start with ``.@username`` show in the "Tweets" Twitter User Profile view; may be linked replies; and still do send a notification to ``@username`` and any other ``@``-addressed Tweeters. - When you add ``#example`` (with the ``#`` *hashtag* symbol) before a word -- like in :ref:`IRC` clients and old :ref:`BBS` systems -- the hashtag becomes a link to a current search for other tweets containing that hashtag and/or similar terms (after the ``140 character`` limit). (e.g. regex ``#\w+``), except for Unicode; and Right-To-Left languages. https://github.com/twitter/twitter-text-js - [ ] :ref:`#webdev `: * :ref:`HTML` templates: Add Twitter cards :ref:`RDFa` attributes and vocabulary markup - [ ] Support: Can we enqueue these for followup? - - - :ref:`Zapier`: :ref:`Twitter` <--> <:term:`API`> - https://zapier.com/zapbook/twitter/ - New tweet <-> New sheet row - New tweet -> New support ticket / issue / case - New tweet <-> New webchat (e.g. Slack, Gitter,) message - {...} .. index:: Zapier .. _zapier: Zapier +++++++ | Homepage: https://zapier.com/ | Source: https://github.com/zapier | Twitter: https://twitter.com/zapier | Twitter: https://twitter.com/zapierstatus | Docs: https://zapier.com/zapbook/ | Docs: https://zapier.com/zapbook/use-cases/ | Docs: https://zapier.com/status/ | Docs: https://zapier.com/help/ | Docs: https://zapier.com/developer/ | Docs: https://zapier.com/developer/documentation/v2/ | Docs: https://zapier.com/developer/documentation/v2/scripting/ | Docs: https://zapier.com/developer/documentation/v2/reference/ | Docs: https://zapier.com/engineering/ | Docs: https://zapier.com/learn/the-ultimate-guide-to-remote-working/ Zapier (z'API-er, ~"happier") is a software-development-free :ref:`SaaS` web service for integrating 600+ great web APIS through Zaps: *triggers* (when this) and *actions* (do this). * Users can find and select Zaps from the Zapbook (App Directory). * Users can CRUD (create, read, update (edit), delete) Zaps. * Zaps run in worker instances with free and paid time and memory limits. * Users can review Zap logs and data. See also: * :ref:`Given-When-Then` .. index:: IFTT .. _ifttt: IFTTT +++++++ | Homepage: https://ifttt.com/ | Src: https://github.com/ifttt See also: * :ref:`Given-When-Then` .. _opengraph: OpenGraph +++++++++++ | Wikipedia: https://en.wikipedia.org/wiki/Facebook_Platform#Open_Graph_protocol | Homepage: http://ogp.me/ OpenGraph is an :ref:`RDFa` standard for structured data. * When you share a link, Facebook reads the OpenGraph :ref:`RDFa` tags from the linked :ref:`HTML` for e.g. name, description, image. See: * :ref:`Web Development Checklist` * :ref:`Knowledge Engineering` > :ref:`Linked Data` * :ref:`Schema.org` -- https://schema.org/Thing .. index:: Location Based Services .. _location-based-services: Location Based Services ++++++++++++++++++++++++ https://en.wikipedia.org/wiki/Location-based_service * https://en.wikipedia.org/wiki/Location-based_service#Location_Based_Marketing_Best_Practices * Google Maps * [ ] Directions Link * [ ] Static Map / Directions Images https://developers.google.com/maps/documentation/imageapis/ * Map Image * Street View Image * [ ] Maps Widget https://developers.google.com/maps/documentation/embed/start * [ ] Check the directions https://www.google.com/mapmaker/ * [ ] "Get your business on Google" * https://www.google.com/business/ * Bing Maps * [ ] Directions Link * [ ] Static Map / Directions Images https://www.bing.com/maps/embed/Customize.aspx * Map Image * [ ] Maps Widget https://www.bing.com/maps/embed/Customize.aspx * [ ] Check the directions https://www.bing.com/maps/ > "Feedback" * [ ] "Add your business to Bing in 3 easy steps" * https://www.bingplaces.com/ * Facebook * [ ] Check in to the page with location services on * [ ] Check in to the page with location services off * Foursquare * [ ] Badge into the mayorship Restaurant ++++++++++++ * :ref:`Web Content` * :ref:`Photography Checklist`: Foodie photos are normally close-ups at an angle * Top-down / bird's eye photos are not as appealing * Online Reviews * http://schema.org/review * UrbanSpoon * Photos * Yelp * Photos * Zagat .. index:: Voice Searches to Test .. _voice searches to test: Voice Searches to Test ~~~~~~~~~~~~~~~~~~~~~~~ - [ ] "Directions to ________ [in , ]" * :ref:`Schema.org`: https://schema.org/location - [ ] "What time does _____ open/close?" * :ref:`Schema.org`: https://schema.org/openingHours - [ ] "Where can I find _____ in , ?" See: :ref:`Web Development Checklist`