Small Business Consulting¶
- remaining piece
The Personal MBA: Master The Art of Business
- Business Model examples: https://gist.github.com/ndarville/4295324
How do we justify this expense in terms of Return on Investment?
How do we quantify organic / word-of-mouth marketing?
In terms of sales, what’s a reasonable performance goal?
In terms of market share, what’s a reasonable performance goal?
Are there benchmarks for how / what competitors are doing in this space?
What are our desired outcomes from this experiment?
What do we want to happen when our message reaches people?
- List of business plan sections
- MATT: Milestones, Assumptions, Tests, Tasks
- A far simpler approach to planning a business venture
“How to make your business plan stand out?”
- Data (see: Data Science)
- Projections: Pessimistic, Realistic, Optimistic
- Version Number: (see http://semver.org)
- Collaborative Document: (it will change)
- Live Doc
- Publish to HTML and PDF:
Interactions: Cold, Warm, and Hot
See: Team Building
The Four Ps¶
See: Data Science
- Total Time Reading (TTR)
- [ ] Get Analytics tracking id(s)
- [ ] Add Analytics JS to page
- [ ] Configure factors variables conditions
- Who are you trying to reach?
- What do you want them to do?
- How do you want them to feel?
- Keywords and phrases
See also: Art & Design > Screenwriting
- Web-compatible font names:
- Graphic image
- Stylized business name
- See: logotype
- [ ] Photography Guidelines
- [ ] Lighting: Event Time of day, sources, colors, shine
- [ ] Perspective: Closeups, Angles
- [ ] Balance: exposure, color balance, contrast, brightness, gamma filters
- [ ] Location: Building, Storefront, Hallway
- [ ] People: Stock photos, smiles, grimaces (“what’s (s)he saying?”)
- [ ] Things: Products, Services, Outcomes
- [ ] Source Rights
- [ ] Offsite Backups (CD/DVD, USB Drive)
- [ ] Photo Gallery; Hosting
- [ ] Thumbnails
- [ ] Next/Previous
- [ ] Multitouch Zoom (“pinch to zoom”)
- [ ] Album Browser
- [ ] Carousel API
- [ ] Acquire Web Content from Photographer, Logo Designer, Web Developer/Maintainer
- Legacy websites tend to have embedded image layouts (because style)