Small Business Consulting¶
The Personal MBA: Master The Art of Business
Business Model examples: https://gist.github.com/ndarville/4295324
How do we justify this expense in terms of Return on Investment?
How do we quantify organic / word-of-mouth marketing?
In terms of sales, what’s a reasonable performance goal?
In terms of market share, what’s a reasonable performance goal?
Are there benchmarks for how / what competitors are doing in this space?
What are our desired outcomes from this experiment?
What do we want to happen when our message reaches people?
List of business plan sections
MATT: Milestones, Assumptions, Tests, Tasks
A far simpler approach to planning a business venture
“How to make your business plan stand out?”
Data (see: Data Science)
Projections: Pessimistic, Realistic, Optimistic
Version Number: (see http://semver.org)
Collaborative Document: (it will change)
Publish to HTML and PDF:
Interactions: Cold, Warm, and Hot
See: Team Building
The Four Ps¶
See: Data Science
Total Time Reading (TTR)
[ ] Get Analytics tracking id(s)
[ ] Add Analytics JS to page
[ ] Configure factors variables conditions
Who are you trying to reach?
What do you want them to do?
How do you want them to feel?
Keywords and phrases
See also: Art & Design > Screenwriting
Web-compatible font names:
Stylized business name
[ ] Photography Guidelines
[ ] Lighting: Event Time of day, sources, colors, shine
[ ] Perspective: Closeups, Angles
[ ] Balance: exposure, color balance, contrast, brightness, gamma filters
[ ] Location: Building, Storefront, Hallway
[ ] People: Stock photos, smiles, grimaces (“what’s (s)he saying?”)
[ ] Things: Products, Services, Outcomes
[ ] Source Rights
[ ] Offsite Backups (CD/DVD, USB Drive)
[ ] Photo Gallery; Hosting
[ ] Thumbnails
[ ] Next/Previous
[ ] Multitouch Zoom (“pinch to zoom”)
[ ] Album Browser
[ ] Carousel API
[ ] Acquire Web Content from Photographer, Logo Designer, Web Developer/Maintainer
Legacy websites tend to have embedded image layouts (because style)